Branding + Print
Sea Crest Beach Hotel magic campaign
Our client tasked us with elevating the brand for this Cape Cod resort. We have developed a number of dream-like scenarios that illustrate how Sea Crest brings the best of Cape Cod to life via print, outdoor, email and other mediums. Creating a unique branding campaign that is far beyond anything Sea Crest had done before.
Caterpillar election ad
I pitched a political concept in an election year because it’s always smart to be timely. The client liked it, but was initially leery about the political focus. Upon thinking it through further, they realized the message about Caterpillar was very positive. The ad ran as I originally envisioned it and was well-received.
BakeMark national print campaign
In this campaign, we set out to speak to BakeMark’s various product lines under one overarching idea. Previously, the brands had used widely divergent approaches. We paired new photography of the company’s appetizing offerings with bold messaging befitting of an industry leader with more than 100 years in the business. Here, we took a classic approach and executed it well.
